Nucleus Accumbens – The “Buy” button in your head
 
Nucleus Accumbens – The “Buy” button in your head

Neuroscanning studies show that the nucleus accumbens “lights up” when people think about things that have a reward attached. In consumer behaviors, this trigger a buy action.

Consumer Engagement – Building The Brand Experience
 
Consumer Engagement – Building The Brand Experience

Accumbens Networks design integrated engagement triggers at various consumer touch points to build rewarding relationships.

Welcome to ENGAGEMENT MARKETING

Mobile – Discovery gateway for new consumerism
Mobile – Discovery gateway for new consumerism  
Mobile – Discovery gateway for new consumerism

With ARES suite, Jurong Point shopping mall is able to analyse shopper data and optimise promotion efficiency

Social Media – Battle ground for acceptance and affinity
 
Social Media – Battle ground for acceptance and affinity

The role of social media in consumer engagement strategy

Retail & Events – Branding and Conversion
 
Retail & Events – Branding and Conversion

Activation event and retail are key drivers for conversion

Data Management

We examine data sourced from various on- and off- line touch points to understand how they work and to leverage unstructured data for market research and forecasting. Creating a centralized source of data from various sources enables clients to gain key consumer insights from a single point of contact.

Omni-Channel Retailing

We create integrated campaigns based on instinctive motivators, implementing seamless online-to-offline strategies. Today’s new retail landscape is all about creating omni-channel strategies that resonate with today’s empowered consumers.

 

Consumer Engagement

Our approach to Customer Relationship Management (CRM) is simple: keep the conversation active. We engage consumers with content and community events that demonstrate our clients’ values and turn customers into ambassadors.

Customer Experience

We take an integrated approach to designing holistic customer experiences at every touch point. Providing a seamless experience involves efficient and effective use of various tools including social media, digital marketing, event activation and retail floor engagement.
Multi channel. One strategy
30 Oct
beacons

Bluetooth beacons to replace punch cards, employee attendance tracking system

We are launching first of its kind employee attendance tracking system in Singapore...

12 Apr
Activation Events Accumbens Networks

Making an impression last – Activation marketing is dying in today digital age?

Make an impression that last - This would resonate well in the thought of many creative ninjas in our industry. What constitute to a successful marketing campaign activation? How do you initiate concepts...

31 Mar
CSR

CSR: Nice knowing you, now time for something new

When the notion of corporate social responsibility (CSR) was first coined in the late 1960s, it was understood as a form of corporate self-regulation to ensure the positive impact of business activities...